it's a fashion, it's lifestyle, it's a trend, it's whatever: to mess with art you have to be sad. depressed. freaked out. unsatisfied. intellectually unhappy.
and also an intellectual. you have to speak in a way that your grandmother will struggle to understand what the fuck you are talking about. even if you are talking about the scrambled eggs she made you. you hold endless conversations with your artist- or at least artlover- friends, you pity the non artist/non artlover friend who doesn't get the meaning of "conceptual", "abstract", "installation", "performance".
but you don't forget to "advertise" that art is for everyone.
do you l